Privacy Policy
Effective: August 1, 2025
General information about the collection of personal data
Red Wing Shoe B.V., Netherlands ("RWS", "We", "Us" and "Our") takes the protection of your personal data seriously. This Privacy Notice describes how RWS processes and protects the personal data collected and processed via www.redwing.eu ("Website").
Personal data ("Personal Data") is any information (such as, for example, your form of address (title), your name, your address, your email address, your telephone number, your bank details, your credit-card number, your IP address etc.) relating to an identified or identifiable natural person ("Data Subject"). Your Personal Data is processed by Us only in accordance with the provisions of the Regulation (EU) 2016/679 (EU General Data Protection Regulation, "GDPR") and other provisions of applicable national data protection laws.
This Privacy Notice relates exclusively to Our Website and the services offered thereon. In the event that you are directed via links from Our site to third-party websites, please refer to such websites for information about how they handle Personal Data.
1. Controller and Contact Details
The responsible controller for any Personal Data processed in connection with the use of the Website is RWS.
If you have any questions etc. about or in connection with this Privacy Notice or would like to complain about Our handling of your Personal Data or exercise any of your rights (see section 6 below), please contact Us by using one of the following contact details:
Ordinary mail:
Red Wing Shoe B.V.,
Haarlemmer Houttuinen 23;
1013 GL, Amsterdam, The Netherlands
Email: contact.europe@redwingshoes.com
2. Categories of data We collect and process as well as purposes of the processing and legal bases
"Personal Data" to this Privacy Notice contains detailed information on:
· the categories of Personal Data We collect from you in addition to other Personal Data that you actively provide to Us (e.g., when you send an email to Us);
· the purposes for which We process these categories of Personal Data; and
· the legal bases for the collection and processing of your Personal Data (unless otherwise provided, e.g., at the time We collect the data from you).
Further, We use cookies and similar technologies on Our Website. For further information please refer to Section 7. below.
3. Recipients and categories of recipients to whom We transfer Personal Data
RWS will transfer your Personal Data for the respective purposes and limited to the extent necessary to the recipients and categories of recipients listed below:
(a) Payment and shipping provider: We share your Personal Data with our payment provider Adyen N.V., Simon Carmiggelstraat 6-50, 1011 DJ, Amsterdam, the Netherlands and our shipping provider DSV Transportweg 7, 's-Heerenberg, Gelderland 7041 KK, the Netherlands as necessary to process orders, including payment and, respectively, payment. Such data transfers are based on Art. 6 (1) (b) GDPR. Our payment and shipping provider process the transferred Personal Data as separate controller and subject to their respective privacy practices and policies.
(b) Other Service providers: We use other third-party service providers, to provide services and products on Our behalf, including technical, hosting, maintenance and support service to provide our Website and will share your Personal Data with them as required for the provision of the services and products. These service providers are contractually obligated to process such Personal Data on behalf of RWS NED under appropriate instructions as necessary for the respective processing purposes and to appropriately protect your Personal Data. These service providers may not otherwise process or share your Personal Data, except as permitted by law.
(c) Governmental authorities, courts, external advisors, and similar third parties that are public bodies as required or permitted by applicable law, in order to: (i) ensure compliance with applicable laws; (ii) respond to governmental inquiries or requests from public authorities; (iii) protect the rights, privacy, safety or property of RWS NED, site visitors, guests, employees or the public; (iv) permit Us to pursue available remedies or limit the damages that We may sustain; and (v) respond to an emergency. Such data transfers are based on Art. 6 (1) (c) or (f) GDPR.
Within RWS NED and the service providers any access to your Personal Data in relation to your use of the Website is restricted to those individuals who have a 'need to know' in order to fulfill their job responsibilities.
We do not transfer your personal data to recipients located outside the European Economic Area (EEA).
4. Storage period
Your Personal Data are stored by RWS, strictly to the extent necessary for the performance of Our obligations to you and strictly for the time necessary to achieve the purposes for which the Personal Data are processed, in accordance with applicable data protection laws.
When RWS no longer needs to process your Personal Data, the Personal Data will be erased from the systems and/or records and/or steps will be taken to properly anonymize the Personal Data so that you can no longer be identified from the Personal Data. However, We need to keep your information to comply with legal or regulatory obligations to which We are subject. Further, if a judicial action is initiated, the Personal Data will be stored until the end of such action, including any potential periods for appeal.
To the extent that specification is possible, please find detailed information in Appendix 1 "Personal Data" annexed to this Privacy Notice.
5. Your rights
If you have declared your consent to any Personal Data processing activities, you can withdraw this consent at any time with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the consent withdrawal.
Under the conditions set out under applicable data protection law (e.g., the GDPR), you may have the following rights, which you may exercise by contacting Us as stated in section 1 above:
(a) Right of access: You have the right to obtain confirmation from Us as to whether or not Personal Data concerning you is processed, and, where that is the case, to request access to the Personal Data. The access information includes – inter alia – the purposes of the processing, the categories of Personal Data concerned, and the recipients or categories of recipients to whom the Personal Data have been, or will be disclosed. However, this is not an absolute right and the interests of other individuals may restrict your right of access.
You also have the right to obtain a copy of the Personal Data undergoing processing. For further copies requested by you, We may charge a reasonable fee based on administrative costs.
(b) Right to rectification: You have the right to obtain rectification of inaccurate Personal Data concerning you from Us. Depending on the purposes of the processing, you have the right to have incomplete Personal Data completed, including by means of providing a supplementary statement.
(c) Right to erasure ("right to be forgotten"): Under certain circumstances, you have the right to obtain the erasure of Personal Data concerning you from Us and We may be obliged to erase such Personal Data.
(d) Right to restriction of processing: Under certain circumstances, you have the right to obtain the restriction of processing your Personal Data from Us. In this case, the respective data will be marked and may only be processed by Us for certain purposes.
(e) Right to data portability: Under certain circumstances, you have the right to receive the Personal Data concerning you, which you have provided to Us, in a structured, commonly used and machine-readable format, and you have the right to transmit those data to another entity without hindrance from Us.
(g) Right to lodge a complaint: In addition to the rights set out above, you also have the right to lodge a complaint with the competent data protection supervisory authority.
To exercise any of the rights described in 5(a)–(g), please contact us using the details provided in Section 1. Or contact us here.
6. Personal Data required to enter into a contract
You only have to provide Personal Data that is required for Us to establish and implement a business relationship with you, or that We are legally obligated to collect. Such Personal Data are marked as mandatory in the respective forms on Our Website. Without such Personal Data, We cannot conclude the requested contract, or – should you remove such Personal Data at a later stage – We will no longer be able to execute an existing contract and may have to terminate it.
Personal Data that are not marked as mandatory in the corresponding forms on our website do not have to be provided.
7. Cookies and similar technologies
When you visit our Website, we or an authorized third party may send you a cookie.
(a) General information: Cookies are small text files that may be placed on your device. When a website is accessed, a cookie that is placed on a device will send information to the party that has placed the cookie. Cookies are common and used on a number of websites. Each cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie and usually the IP address or another unique number of the device, and thus may contain personal data, i.e. information relating to an identified or identifiable natural person.
(b) Session and persistent cookies: Our Website may place session and persistent cookies on your device. The difference between a session and a persistent cookie relates to the length of time the cookie lasts. Session cookies are cookies that typically last for as long as you are using your browser, or browser session. When you end your browser session, the cookie expires. Persistent cookies, as the name implies, are persistent and will last after you close your browser. This allows, for example, for quicker and often more convenient access to Our Website.
(c) First and third party cookies: Our Website may place first party cookies and allow third parties to place cookies on your device. The difference between a first party cookie and a third party cookie relates to the control of the party who serves the cookie. First party cookies are cookies that are specific to the website that created them. Their use enables Us to operate an efficient service and to track the patterns of behavior of visitors to the Website. Third party cookies, on the other hand, are placed on your device by a third party (i.e., not by us). While We may allow third parties to access the Website to place these cookies on users’ devices, we do not retain control over the information supplied by the cookies, nor do we retain access to that data. This information is controlled wholly by that third party.
(d) Web beacons, Pixel, Plug-ins, and other similar technology: [Our Website may use web beacons, pixel, plug-ins, device fingerprinting and other similar technology (collectively referred to as "tracking technology") which allows us and third parties to track your use of our Website. Such tracking technology is embedded into our Website and used on your device when you access and load our website.
(e) Details on the cookies and tracking technologies used on the Website and the legal bases: For further information on the specific cookies and similar technologies We use, including also the legal bases we rely upon and your choices in connection with the use of cookies and similar technologies, please visit our cookie management tool www.usercentrics.com
8. Newsletter
On the Website, you have the opportunity to subscribe to a free newsletter. By providing your consent, you agree to RWS contacting you by email about RWS products and special offers.
When you subscribe to the newsletter, We send an email to the provided email address in which we ask you to confirm that you wish to receive the newsletter. If you fail to confirm your registration within 24 hours, your information is blocked and automatically erased after 10 days unless We need to keep your information (i) to comply with legal or regulatory obligations to which We are subject; and/or (ii) with regard to a judicial action.
You can cancel the newsletter subscription at any time by withdrawing your consent which you can do by clicking on Unsubscribe at the end of each marketing email or by contacting Us as stated in section 1 above.
9. Changes to the Privacy Notice
This Privacy Notice may require an update from time to time – e.g., due to the implementation of new technologies or the introduction of new services or features. We reserve the right to change or supplement this Privacy Notice at any time. We will publish the changes on www.redwing.eu and/or inform you accordingly (e.g., via email).